Why We Focus on Creative Services

Employment initiatives to bring neuro-diverse people into the workforce have sprung up over the last 10 years within several large technology-focused companies like Dell and Microsoft. These companies tend to focus on tech-based job opportunities because of the belief that people with autism are highly analytical and better suited to those types of jobs.

However, On the Avenue is different because we believe that the creative services industry is the perfect place for people with disabilities to gain confidence and grow community.

For the past 6 years, the team at On The Avenue has been teaching people with disabilities all aspects of the creative services industry: audio and video production, design, illustration, web design, strategy, marketing and advertising. We’ve seen first-hand how producing a film, podcast or streaming show builds teamwork, brings out confidence and teaches so many of the social skills necessary to build community.

“There is something about production and the creative process that allows the best to come out in people with disabilities,” explained founder Tom Woodard. “Maybe it’s the fact that most creatives look through a very different window than most. Maybe it has to do with the growing world of technology. Maybe it is simply that we have never given this population a chance to work in this industry. Whatever it is, it has become our secret sauce in helping folks reach their highest potential and become their best selves On The Avenue.”

With the creation of our proprietary curriculum, Individual Assignment Based Learning, we focus attention on each individual and help them become the best they can be. Each Citizen at On The Avenue uses their own IABL to learn the tools and techniques needed for creative services like production, storyboards, photography and videography, audio engineering and digital development, and many more. The creative possibilities are endless.

People with disabilities and special needs are unique individuals. Some might be suited for tech or engineering careers, but many are especially gifted in the creative arts. On the Avenue creates a place and opportunity for them to shine.

Hans Asperger is quoted as saying, “It seems that for success in science or art, a dash of autism is required.” And with our experience, we believe this to be true.

If you are interested in becoming a Citizen On The Avenue, please apply here!

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